Mr. E. B. Cridler lived in Dansville, a village in Livingston County of western New York State.
Since the middle of the 19th century, Dansville was best known for a famous spa that attracted prominent visitors for the “water cure”.
https://en.wikipedia.org/wiki/Dansville,_Livingston_County,_New_York
By 1890, a large and imposing building – termed the “Castle on the Hill” – housed the Jackson Sanitorium.
(The inventor of Granola was associated with the Jackson Sanitorium.)
https://en.wikipedia.org/wiki/Jackson_Sanatorium
In January of 1912, Mr. Cridler received a postcard from Mr. W. F. Walsh of the Atlantic Supply House.
The postcard was mailed from Rochester, the thriving center of industry on the Genesee River near Lake Ontario in western New York State.
One of the first “Boom Towns” in the United States, Rochester flourished as a center of milling, then shoe manufacturing, and diversified into many other industries as all of western New York prospered from the Erie Canal.
https://en.wikipedia.org/wiki/Rochester,_New_York
I assumed that Rochester was the home of the Atlantic Supply House – and found a letterhead image that confirmed this.
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The face of the postcard is a well-colored photograph of a “View in Genesee Valley Park” in Rochester.
This wooded area appears tranquil and restful; a rustic bridge crosses a stream beside which a group of ducks is assembled.
In the distance, there is a bright, sunlit area that has been cleared for games or for lounging.
https://en.wikipedia.org/wiki/Genesee_Valley_Park
The postcard was published by the Rochester News Company.
Some creases and scratches created white streaks on the face – I made digital repairs of the worst damage.
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On the reverse, Mr. Cridler is addressed as ”Dear Sir”.
Mr. Walsh wrote a very brief message, “Expect to see 1/30/12”.
A stamp of the Atlantic Supply House, and another stamp of “W. F. Walsh”. are affixed below the message.
I have not found a history of the Atlantic Supply House, but I did see the company’s letterhead stationery.
The Atlantic Supply House was located on Andrews Street in Rochester, and provided “Complete Supplies and Equipment for Butchers, Bakers, and Confectioners”.
I have not yet determined which of these professions was practiced by Mr. Cridler.
One hopes that Mr. Cridler was in need of supplies from the Atlantic Supply House and that he welcomed the visit of Mr. Walsh.
