I am an episodic consumer of magazines and journals; have been an erstwhile subscriber to “The Atlantic Monthly”, the “New Yorker”, “Harper’s”, “National Geographic”, “The Christian Century”, “Esquire”, and many other publications (some of which are defunct).

When the piles of old issues reach epic heights (because I cannot bear to throw them away), I let the subscription lapse for a time.

This personal disclosure is made only to emphasize that, in the thousands of renewal offers I have received over dozens of years, no publisher has ever sent “Loving Greetings”.

Clearly, the relationship between the readers of “Household Journal” and the publisher, W. A. Martin, were of a deeper level than those of my experience!

This postcard renewal offer, circa 1910, was not addressed – it is possible that it was enclosed within the last issue of the customer’s subscription or otherwise presented to the customer.

On-line, one can find copies of the magazine for sale.

Numerous images of magazine covers.circa 1910, can also be found.

I cannot find a history of “The Household Journal and Floral Life”; I do not believe that it is still being published.

One hopes that Mr. Martin received many renewed subscriptions in response to his postcard.